Wednesday, December 4, 2013
Post Zombie Walk Reaction
After the walk was over, I really needed to sit down and think to myself about what exactly was it that we were trying to prove. On my first post, I made it clear that our objectives was to show our admissions department that their slogan "dare to be different, you'll fit right in" and the price it cost to go here, is creating this space in where its students are alive, but "dead" (zombie). Dead in the fact that once a student is done with the university, the university will continue to follow them until they pay of their debt.
Before the walk, I felt really great. Everyone was in the classroom getting "zombified." The only thing I was concerned about was the actual time this walk took place. Although our main target was Admissions, we still wanted there to be a bigger student body as an audience because most of them would have been able to relate with how we feel about the University. The fact that this walk took place in the early hours of the day, we weren't going to have this advantage which led to the reactions that we received. We looked really scary (refer to pictures in other post) but people really didn't get what our purpose was. As I mentioned in my highlight post, we were noticed by the marketing department, but I still don't believe that they knew what our purpose was because if they did, we probably wouldn't have gotten posted on the official social network pages of the University. If there was a random news station driving by and saw us, the story would of been bigger because if a story was done about how private liberal arts schools like Redlands, zombifies its students, the university would have to do something about it, not just for us, but for the future students it was "trap"
Although we didn't get what we wanted from the walk, I know that we will live in the social media forever. What's going to happen next Halloween at the good U of R? What would you have done different? Remember to be different or you won't fit in ;)
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